YouTube is a good place to promote your blog. Provide links to your official sites in the description, as well as in the video itself. Put appropriate, relevant keywords in your video descriptions as well to help customers find you. Your tags, as well, should be keywords that you know your potential customers are using to search. A number of services exist that can assist you in your Twitter account managment, and you should use one. These services aren’t all alike, but common features include reciprocal following and unfollowing of people based on their openness to interaction with you. These social media services will help keep organized and find the proper audience for your marketing.
To make the most of social media marketing, respond to questions and comments in a very timely manner. You do not want to sit at your desk refreshing your inbox 24/7, but you do want to check in multiple times per day if possible. Anyone asking questions is either a loyal customer you want to retain and get more business from, or an interested prospect who might open their wallet if you give them some personal attention.
Set up accounts on both Twitter and Facebook, employing the name of your business. This will help protect your business name from being used by someone else. It does not matter if you are not ready to start utilizing the account; this will secure your name, so that you can use it when you are ready to proceed.
There are many free or low-cost analytical services that can offer useful insight into managing your company’s Twitter account. While these services each have different offerings, many of them will automatically follow those who follow you, and they will un-follow anyone who does not follow back withing a given time frame. These services can help you manage your lists and find appropriate people for you to interact with.
If your company has a blog, post the link on your social media site whenever you update it. This will link to your followers in the social media that there is new and interesting content available for them to read about.